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The question is also a featured “make the first move” icebreaker prompt on Bizz, Bumble’s Linked In competitor.(The campaign only runs on the dating and friendship spaces of Bumble.) “We hear user feedback that extends [to behaviors] outside the digital space,” Chelsea Maclin, Bumble’s marketing director, tells Moneyish.
The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.
The number is likely to be significantly higher in the wealthy urban locales where Alice Olivia plies most of its trade, since women in those places tend to marry later, if at all, and have higher disposable incomes.